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Don’t take our word for it, the proof is in our testimonials. We’re happy to be one of highest rated dealers around. We have received an A+ Rating with the Better Business Bureau and have won the DealerRater Dealer of the Year award in Wisconsin in 2015 and 2016.

We want to hear from you if you’ve purchased a truck from us in the past or just stopped by in person to check out our inventory. Our team thrives on feedback and will take every opportunity to provide the very best customer service possible! If you are able to spare a few minutes of your time, we would love to hear about your experience at Lenz Truck Center.

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1691 Reviews
4.8 out of 5 stars
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theresa kazimour 20 May 2018
What a great truck buying experience. Not a lot of haggling and salesperson, Paul Parent, did not play the "I have to run it by my manager" game over and over. Price was great for my almost new 2017 GMC Sierra Denali. Let's be honest they are in business to sell trucks but price and quality is gre...at. No high pressure and finance mgr. Dave Reilly was great too. They handled all the out of state paperwork seamlessly. Quickest I have ever purchased a vehicle. From committing to the purchase to driving off the lot took less than 2 hours. If you're looking for a quality experience check out Lenz. Show more
5 rate
Google
kazimour13 18 May 2018
Drove from Illinois and purchased a 2017 GMC Sierra Denali and couldn't be happier. Paul Parent was a pleasure to deal with and not high pressure. Finance Manager Dave Reilly great too. Fastest vehicle buying experience I've ever had. No going back and forth "to my manager" games. They handled a...ll the out of state paper work seamlessly. Let's face it they are in business to sell vehicles but I felt I could have walked away without a problem. Great place, great selection, great employees. Would recommend. Show more
5 rate
Cars.com
kazimour13 18 May 2018
Drove from Illinois and purchased a 2017 GMC Sierra Denali and couldn't be happier. Paul Parent was a pleasure to deal with and not high pressure. Finance Manager Dave Reilly great too. Fastest vehicle buying experience I've ever had. No going back and forth "to my manager" games. They handled a...ll the out of state paper work seamlessly. Let's face it they are in business to sell vehicles but I felt I could have walked away without a problem. Great place, great selection, great employees. Would recommend. Show more
5 rate
DealerRater
Good prices on trucks 16 May 2018
Great. No pressure and I got a truck like I wanted. As far as dealerships go Lenz is a must look as far as I’m concerned. ????
5 rate
DealerRater
Amanda 11 May 2018
Brandon helped me find the truck I needed. I gave him my ideas and he helped go through the pros and cons with me. He was considerate of my budget and the best deal for me. I never felt pressured or taken advantage of. Being a female buying a vehicle on my own I appreciated the down to earth experie...nce. Show more
5 rate
DealerRater
Jbm5702 11 May 2018
I want to thank Lenz truck an especially Brandon Schneider for the help of getting my truck an getting the loan I was comfortable with a great place to buy a truck
5 rate
DealerRater
Jon Compean 05 May 2018
I've purchased twice from Lenz and again I had the pleasure of working with Dylan Schneider and he did an excellent job with communicating and with service. Service is fast and the deal I received was a great value for the truck I purchased. Highly recommended!
5 rate
Google
Connie Thomas 05 May 2018
We had the pleasure of working with Dylan Schneider and he did a fantastic job. Service is fast and the deal we got was a great value for the truck we purchased. Would have liked them to throw in a spray in bedliner to sweeten the deal but they are pretty firm on their pricing which is very fair.
5 rate
Google
Love my truck! 28 Apr 2018
My wife and I had purchased a vehicle from another dealership 6 months earlier which did not meet our needs thanks to that salesperson not being honest with us. The SUV we had purchased did not meet our needs. We stopped in to check out the New Lens dealership in our community (Minocqua) and explain...ed our situation to the sales person Steve S. He very professionally listened to our situation. We were not sure what to do. We were not sure what to do or what we wanted/needed. Steve explained they handled all makes of vehicle. He very patiently explained our different options, features, and differences between makes. We narrowed down the price, features, and type of vehicle we wanted. We loved being able to test drive all of the different name brands within our perameters and compare them side be side. We found the ???perfect??? vehicle! Are you tired of spending all day purchasing a vehicle?? Steve had us figured out, gave us a fair trade, test drove 5 vehicles, financing approved, and driving away in our new vehicle in a matter of a few hours!! Thank you Lenz trucks and their staff!! We highly recommend them. Show more
5 rate
Cars.com
Love my truck! 28 Apr 2018
My wife and I had purchased a vehicle from another dealership 6 months earlier which did not meet our needs thanks to that salesperson not being honest with us. The SUV we had purchased did not meet our needs. We stopped in to check out the New Lens dealership in our community (Minocqua) and explain...ed our situation to the sales person Steve S. He very professionally listened to our situation. We were not sure what to do. We were not sure what to do or what we wanted/needed. Steve explained they handled all makes of vehicle. He very patiently explained our different options, features, and differences between makes. We narrowed down the price, features, and type of vehicle we wanted. We loved being able to test drive all of the different name brands within our perameters and compare them side be side. We found the “perfect” vehicle! Are you tired of spending all day purchasing a vehicle?? Steve had us figured out, gave us a fair trade, test drove 5 vehicles, financing approved, and driving away in our new vehicle in a matter of a few hours!! Thank you Lenz trucks and their staff!! We highly recommend them. Show more
5 rate
DealerRater
Questions?
If you’ve got questions, concerns, or comments, the team at Lenz Truck Center is here to answer them 24 hours a day, 7 days a week!  There are a variety of ways you can get a hold of us.  Contact us via Phone, , Chat, or Text. You can contact us anytime, day or night, and one of our team members will be there to help!  At Lenz Truck Center...EXPECT TO BE IMPRESSED!
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